Why Is Cheap Actually Expensive?
Cheap is a loaded term. It can imply a bargain with regard to cost (I only paid $300 for this Louis Vuitton bag!) or it can imply poor quality or value (It fell apart the first time I used it). In our business, whether our services are considered cheap or expensive depends on the perceived […]
How to Bulletproof Your Estimates
Here’s another excerpt from The Best of Pencil Points, Volume 1, coming July 1, 2015! Next to actually doing the job, estimating is probably the most challenging task for a freelance. It can also be the most frightening. Estimate too high, and you might not get the job you would have been glad to […]